First, I want to thank the large number
of readers who have taken the time to add comments to my blog. I've
been blogging for about three years now, and this is the highest
volume of comments, and the kindest words in them, that I've ever
encountered. It's very encouraging.
Second, I should apologize for being
lazy about adding new posts. I've been busy with books. The
third edition of my How-To book entitled How to Set Up Your
Motorcycle Workshop is coming out
momentarily (it was supposed to be out in mid-January, but the
publisher warned me it would be delayed at the printer). I have a collection
of short stories entitled Shakedown Blues,
which is just out. I'm also hammering hard and heavy on the
keyboard with my first full novel, provisionally entitled Red.
I hope to have Red out
sometime in the second quarter of 2010. I'll have more to say about
these books later in this post.
The
main subject of this posting, however, is blogging itself. I've
received multiple requests for advice about blogging. Now, I do not
consider myself an expert. Lots of other folks have blogs that
generate a lot more traffic than mine. But, I've been at it awhile, so here goes.
Blogging
is basically another in a long list of publishing methods. It fills a niche
between social networking, and professionally produced news websites.
Professional journalists treat blogging as the online equivalent of
newspaper or magazine editorial writing. That is, they commit to a
regular deadline schedule, and write more-or-less to a set length.
Usually, they draft the copy for their postings using a word
processor (WP), such as Microsoft Word (I use the Open Source
equivalent: OpenOffice Writer). They revise and polish articles
extensively in their WP, and transfer them to the blogging software for
publication. I do a final polish in the blogging software, where I
can see what the final result will look like, and then hit the
"publish" button.
Blogging
software was developed a few years ago to make it easier for
journalists, who are generally not web experts, to create copy for
Internet publication. I believe the original idea was to make it
possible for journalists to bang out short, highly formatted articles
quickly. The folks who wrote the software imagined that writers would
type their articles directly into the blogging software, skipping
the word processing step.
That
goes to show that blogging software developers had no clue as to how
professional writers work. Professional writers start by spending a
pile of time researching what they're going to write, so they know
what facts they'll use, and have organized and checked them
beforehand. By the time they pull out the electronic equivalent of a
blank sheet of paper, they already have a clear idea of what the
article will be about, what facts they will include, what will be
their "lead" (which is the first few sentences designed to pique
the reader's interest). They also have a pretty clear outline in
their heads.
They then bang out copy based on that plan. The idea is
to avoid writer's block by typing whatever comes into their heads,
no matter how inane, confused, or inappropriate. Then, they go back
and revise the article to make sure it's clear, concise,
interesting, and complete. They especially try to weed out extraneous
material that shouldn't have been included, anyway. Finally, they
go back to check for typos, spelling errors, bad sentence structures,
and so forth. All this work is best done using fully functional word
processing software. Blogging software just isn't up to the task.
Once
the writer is happy with his or her manuscript in Word format, he or
she can transfer it to the blogging software. The blogging software
provides, usually, a window for entering the title, and another for
entering the text. It also provides a WYSIWYG (what you see is what
you get) view of the posting as it will appear on the website, and
some means of adding images.
Professional
writers are all familiar with the effect that text seems different
when seen in its final form. It's a strange phenomenon where, when
you look at the final copy in a letter, magazine, book, or whatever,
you always see things that you wish you'd done differently. Typos
appear out of nowhere. Sentences that looked great in the manuscript
seem clumsy in the final form, and so forth. So, professionals always
look at a final proof of their articles as the readers will see them
before releasing them on an unsuspecting world. Blogging software
provides that opportunity.
Another
thing blogging software does is pre-format the article. The writer
doesn't have to think about where to put the ads, where to put the
navigation bar, what type face to use for the title, and so forth.
That's all done ahead of time by a layout designer (who might be
the author some time in the past), and enforced by the software
itself. The author only has to worry about the words.
Don't
agonize over what blogging software to use. All the blogging software
I've used, and I've used four different systems, does pretty much
the same thing, can be used pretty much the same way, and produces
pretty much the same result. For this blog, I chose MoveableType for
its compatibility with Google AdSense. I wanted to run Google ads, so
I made sure the blogging software worked well with them.
I do
not, generally, design my own layout, or set up the software. I hired
a professional team through my Internet service provider (ISP) to set
it all up and make sure it worked. I then did some minor tweaking to
the blog's look and feel. I could do that because forty years ago I
made the commitment to learn computer programming, and fifteen years
ago I made the effort to learn how to build websites using HTML (the
programming language of websites), and seven or eight years ago I
taught myself how to write PHP (a language folks use to control all
the fancy databases and such needed for interactive websites).
Tweaking blog formats is a dawdle after that.
Most
bloggers, who don't have the programming background, just use the
templates the blogging software provides. That's what it's for,
anyway.
So,
that's a rundown on what it takes to write a blog. To be
successful, you should post at least two entries a week. More is
better. The most successful bloggers post every day. Some even post
more than once a day.
I find
that my readers prefer longer posts. I know bloggers, however, who
post a few lines once or twice a day. I feel they'd be better off
on Facebook or Twitter, but that's just my opinion.
Changing
the subject, I promised to provide a little more information about my
books for those readers who might be interested.
For
some reason, the third edition of How to Set Up Your
Motorcycle Workshop was delayed.
It was supposed to come off the printing press by 15 January, but
still isn't out. You can, however, preorder it on Amazon.com,
Barnes and Noble, and other online booksellers. A few collector
copies of the first and second editions are also available online for
exhorbitant prices. Most motorcycle hobbyists are familiar with the
book, but I think it might be of interest to more general readers who
just like reading my stuff.
Shakedown Blues
is a collection of motorcycle touring stories written originally for
enthusiast magazines. I think they'd also be interesting to more
general readers who like reading about road trips. Stealing an idea
from Herman Melville, I've embedded the stories themselves in
explanatory chapters that would be of interest to general readers,
and to folks interested in some of what goes on behind the scenes at
national magazine editorial departments.
The
novel I'm working on now, Red,
involves a transcontinental motorcycle trip; a six-foot three-inch
red head with a chip on her shoulder; a mysterious biker with
apparently limitless resources and a Zen attitude; an evil step
father; and a lost gold mine. The title refers to our heroine's
nickname, which she got for the color of her hair, and those cute
little freckles she has all over ... . The story includes elements of
science fiction, a murder mystery, sex, a love story (or four), more
sex, eastern philosophy, a look behind the scenes at the biker
lifestyle, a peek into how engineers develop advanced technology, and
some hair-raising adventure. Did I mention the sex?
It'll
be out in a few months, if I ever finish writing the thing.
Recent Comments